top of page
The Unpopular Black
We encourage Black people to
adventure the American outdoors by providing representation, information, and access to them.
About The Unpopular Black
We encourage and educate the Black community beyond the stereotypes and narratives of what Black people "don't do" in the American outdoors.
"Why only focus on Black people?"
Historical factors like Redlining, Jim Crow laws, legal segregation as well as a historically white-facing outdoor industry, have led to these spaces not feeling safe or welcoming to the Black community. As a Black woman, The Unpopular Black's owner Courtney Lanctot, understood the barriers. It begins within.
Encourage Black Adventure
We educate in multiple ways including guides, recreating responsibly, the history of Black people in the outdoors, the upcoming Adventure Directory, and so much more.
You can join for an organized group adventure, order a customized adventure plan, or watch us adventure through social media to insipre your next adventure.
Through our social media and upcoming Adventure Directory, we aim to bring awareness to the many other Black indiviuals and organizations who are helping to create a safe and fun space for the Black community
We've worked with...
bottom of page