The Unpopular Black
We encourage Black people to
adventure the American outdoors by providing representation, information, and access to them.
About The Unpopular Black
We encourage and educate the Black community beyond the stereotypes and narratives of what Black people "don't do" in the American outdoors.
"Why only focus on Black people?"
Historical factors like Redlining, Jim Crow laws, legal segregation as well as a historically white-facing outdoor industry, have led to these spaces not feeling safe or welcoming to the Black community. As a Black woman, The Unpopular Black's owner Courtney Lanctot, understood the barriers. It begins within.