How We Shift the Narrative
Representation
Stories, visuals, and lived experiences that reflect the depth of Black people in nature.
Information
Guides, insight, and context that make the outdoors more approachable and understood.
Access
Tools that connect you directly to people, organizations, and opportunities like the Unpopular Black Directory
The Unpopular Black exists to challenge the idea that Black people don’t belong in the outdoors.
Through storytelling, resources, and community, we make what already exists more visible and accessible.
Founded by Courtney Lanctot's deep need to answer the question, " where does the narrative that we don't do the outdoors originate?"
It began as a public exploration, intentionally shared, in hopes to encourage others to join her in the adventuring the American outdoors.
What is The Unpopular Black?
The Unpopular Black Directory
A living guide to the American outdoors from the Black perspective.
Discover organizations, businesses, educators, and creators shaping outdoor culture across the country.
Here are the latest entries
Get Listed
Are you a Black-owned outdoor business, organization, or creator?Join the directory. Increase your visibility and reach.
