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Welcome to 

The Unpopular Black 

I encourage the Black community to

adventure the American outdoors by providing representation, information, and access.

About The Unpopular Black

I encourage and educate the Black community beyond the stereotypes and narratives of what Black people "don't do" in the American outdoors.

"Why only focus on Black people?"

Historical factors like Redlining, Jim Crow laws, legal segregation as well as a historically white-facing outdoor industry, have led to these spaces not feeling safe or welcoming to the Black community. As a Black woman, I, The Unpopular Black's owner Courtney Lanctot, understood the barriers. It begins within.  

Image by Mark Eder

Encouraging Black Adventure

Education 

I educate in multiple ways including guides, recreating responsibly, the history of Black people in the outdoors, the upcoming Adventure Directory, and so much more.

Adventures

You can join for an organized group adventure, order a customized adventure plan, or watch us adventure through social media to inspire your next adventure. Sign up for 2024 Adventure notifications below

Community

Through social media and upcoming Adventure Directory, I aim to bring awareness to the many other Black individuals and organizations who also create a safe and fun space for the Black community

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Adventures loading..

The group adventures for 2024 will be released by the end of December 2024. 

Payment plans will be available. 

Fill out the form here to be the first to be notified. 

If you simply want an itinerary because you have your own group, purchase an itinerary here.

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Let's connect

Email Courtney at


holler@theunpopularblack.com 


 

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